The leather texture and camera glare became more realistic, and the uppercase sans-serif “INST” text was replaced by a bold serif “Insta” with only the first letter capitalized. The 2010 logo was slightly tweaked in 2011 when the emblem was slightly updated, but the overall look remained the same. The Bell & Howell camera-inspired logo got a retro 1950s vibe that lasted until 2016. The second logo version came out pretty quickly after the first one when the Instagram team decided to collaborate with Cole Rise, a professional photographer, and designer.Ĭole came up with an impressive Instagram icon in around 45 minutes. The original Instagram logo was the illustration of a Polaroid camera with a rainbow stripe. The first IG logo was designed by co-founder Kevin Systrom back in 2010.
Instagram’s brand identity morphed from a photo-sharing-focused app into an all-inclusive social networking app.
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